Why the Focus on Men?
Because we thought it was about damn time a brand encouraged men to put some color on their fingers! There are plenty of masculine norms we find problematic, but nail polish was one we thought would be a fun place to start.
For each polish you buy, we donate 15% of all profits to a cause attached to that color. Each non-profit addresses topics we deem essential in repairing the damages of toxic masculinity. Click the button below to learn about why we selected the Batch 1 non-profits.